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Best 25 Social Media Listening Tools for Brand Monitoring


When you're a business owner, one of the most important things to keep an eye on is how your brand is doing online. It's not enough to simply watch social media channels; you need tools that can give you more insight into what's going on with your company's reputation. In this article, we'll introduce 25 social media listening tools that will help you monitor and analyze conversations about your brand across different platforms and apps.


Brand Mentions is an app that lets you monitor the mentions of your brand on the internet. This can help you measure the impact of your marketing efforts and understand how people are talking about your company.

To start using Brand Mentions, users will need to sign up for an account by providing their email address or phone number with Facebook or Twitter login credentials (if they have one). Once signed in, they can select which social media platforms they would like to check each day by clicking "Add Platforms." The tool will then send notifications when there are new mentions made about the chosen platform.


Brand24 is a social media listening tool that lets you monitor and analyze all of your brand's social media channels, including Facebook, Instagram, Twitter and more. The platform provides analytics on the performance of each channel so you can see how it's performing against competitors' brands or other brands in your industry.

You can also use Brand24 to manage multiple accounts at once—just add them into their dashboard and then choose which ones you want to monitor using its built-in filters.

Brand24 has an intuitive user interface that makes it easy to find what you're looking for quickly: just type "brand" into any field (or click on one of their categories) and see all relevant results appear instantly!


TweetReach is a tool for monitoring your brand and competitors on Twitter. It allows you to track your Twitter mentions, and see how many people are retweeting you. You can also see who is mentioning your brand or product, as well as who has tweeted about them in the past 24 hours.

This tool will give you a better idea of what's going on with social media influencers in general, so it's useful for keeping tabs on trends in addition to individual accounts (like @wilson_andrews).


Mention is a social listening tool that monitors blogs, news sites, forums, reviews and more. It allows you to search for keywords and mentions of your brand, products or services.

Mention offers a wide range of features that allow businesses to monitor their online reputation. You can analyze how often people are using certain words in their posts about your company so you know if there are any issues with how you communicate with customers on social media.

Social Searcher

Social Searcher is a social media listening tool that lets you search for keywords and phrases. It also offers the ability to track conversations, blog posts, videos and images related to your keywords so you can see how people are using them in real-time.

Social Searcher will show you all mentions of your brand on any platform—including Twitter, Facebook and Instagram—as well as competitors' brands on Twitter or Facebook. You can also set up alerts if someone mentions one of your competitors in a post or comment; this way you'll be alerted when they do!


Awario is a social media listening tool that allows you to track mentions of your brand, competitors, industry and more. It works by scanning through Twitter accounts and finding keywords associated with each account. These keywords can then be analyzed in order to determine how influential (or not) they are within their specific niche. For example, if you’re looking for ways to improve customer satisfaction on Twitter by monitoring conversations about product quality or delivery time frames—you would use Awario as part of this process!

Using this tool has many benefits: You can see exactly what people are saying about your brand or competitor brands; learn how much traffic each competitor gets from these searches; get an idea whether there are any issues within those accounts before starting any kind of campaign -allowing us provide best practices when dealing with clients who have specific goals in mind..

Talkwalker Alerts

Talkwalker Alerts is a tool that can help you keep track of your brand mentions on social media. It also helps monitor your competitors’ social media presence, and alerts you when they mention your brand.

Talkwalker Alerts allows you to set up alerts for keywords or hashtags, as well as URLs or content types like images or videos. You can create an unlimited number of alerts, so even if someone happens across one of your posts by accident—or if someone else steals their idea and uses it for their own purposes—you'll always know what's going on!

Google Alerts

Google Alerts is a free tool that allows you to receive alerts when new content from news sources, blogs and other sites is added to the web.

You can set up alerts for specific words or phrases, for specific websites and for specific locations. For example: if you wanted to receive an alert whenever someone used the word “social media” on a particular website, type in your search term into Google Alerts and then click “Get Started!”


Keyhole is a social listening tool that aggregates data from Facebook, Twitter, Instagram, YouTube and other social networks. It is useful for finding influencers, brand mentions and trending topics.

Keyhole integrates with your own tools like Google Analytics to make it easy to get started with the software by adding your account information into the platform. The free version of Keyhole offers access to more than 50 channels including Facebook Fan Pages, Twitter Trends and more!

Social Mention

Social Mention is a social media monitoring tool that provides real-time alerts for your brand and keywords. It can be used to track mentions across the web, social media, news sites and blogs.

The tool allows you to monitor Twitter trends by keyword or location. You can also find out what people are talking about in your industry with their recent posts on Facebook or LinkedIn groups.


IFTTT is a free web-based service that lets you create chains of simple conditional statements, called "recipes," that are triggered based on changes to other web services such as Gmail, Facebook, Instagram and Twitter.

For example, if one of your social media profiles has an update about a new product launch in the works, an IFTTT recipe can automatically post the announcement on Facebook for all interested parties to see (and potentially purchase).


Trackur is a social media monitoring tool that allows you to track mentions of your brand on Twitter, Facebook and Instagram. It also has a feature called BuzzMeter which allows you to see the buzz around your brand.

Trackur works by analyzing keywords in posts and then tracking how often they have been used over time, allowing users to see what types of content are being shared most widely by their followers.

AgoraPulse Barometer

AgoraPulse Barometer is a social media monitoring tool that allows you to monitor your brand across multiple platforms. You can track mentions, analyze sentiment, and measure brand lift.

The AgoraPulse Barometer dashboard gives you access to several insights including:

  • Your competitors' posts on Twitter (with time spent reading them)

  • The number of times people mention your name in Facebook posts

  • How many people clicked through from an article about you to buy something from your website

Hootsuite Monitor

Hootsuite Monitor is a powerful tool that allows you to monitor your brand across social media. It helps you track mentions of your brand, keywords and hashtags that are relevant to your business, as well as key influencers who have influence over the topics being talked about online. You can also set alerts for specific keywords or hashtags so that when something important happens (such as a new post), Hootsuite will notify you immediately.

Plus there are lots of other features:

  • Create a newsroom dashboard where all posts from Twitter and Facebook appear side by side in one place so they're easily accessible without having to scroll through each page individually;

  • Track competitor monitoring;

  • Create custom rules that apply different criteria based on channel type (e.-g., hashtag vs keyword);

Hootsuite Analytics

Hootsuite Analytics is a social media analytics tool that allows you to track mentions, hashtags, and keywords related to your brand. It also allows you to track your competitors' social media accounts. The app also offers insights into how people interact with each other on the platform (e.g., who they’re following), which can be useful when it comes down to building relationships with influencers or engaging with them directly on Twitter or Facebook.


Twilert is a Twitter monitoring tool. You can set up alerts to be notified when a specific keyword is mentioned or tweeted by a specific user, and you can also set up alerts to be notified when a specific hashtag is being used in tweets.

FeedbackFive / FeedbackGenius / FeedbackFive for Amazon Sellers (FBA) / FeedbackExpress (for eBay sellers) / SellerLabs Pro Feedback Software (for Amazon Sellers) / FeedBackWhiz Review Software (for Amazon Sellers) / SellerEngine Plus Review Software (for Amazon Sellers)

FeedbackFive is a tool that helps you collect customer feedback on your website, social media and even email. FeedbackGenius is a tool that allows you to collect customer feedback on your website, social media and even email.

FeedbackExpress for eBay Sellers (FBA) is an automated software solution for Amazon sellers who want to track their business performance within the Seller Central platform. You can use this product to create customized reports based on categories like "New Accounts", "Returned Items", etc., which will help you better manage your accounts and keep track of how they are performing over time by giving them specific metrics such as days since purchased or average order size per day/week/month etc..

SellerLabs Pro Feedback Software helps improve e-commerce sales through increased customer satisfaction through meaningful conversations about products offered in the marketplace at any given moment."

A variety of tools are out there to help you keep track of what people say about your brand online.

Social media listening tools are a great way to monitor what people are saying about your brand online, but there are a lot of options out there. Here's a list of some of the best ones:

  • Buzzsumo: This tool uses machine learning to help you find trending topics that are related to your target keywords or phrases. You can use this in conjunction with other tools like Hootsuite and Google Trends to track what's going on in social media at any given time. It also includes some helpful features like an "Opinions" tab where people can share their thoughts on something specific (like when they think they should buy something).

  • Radian6: This one is similar to Buzzsumo, but it isn't limited just by keywords—it'll show you how many times each piece has been shared across all networks over time so you don't have any blind spots! This makes it perfect for monitoring mentions like "your coffee" or "your shoes."


There are many tools out there to help brand managers monitor social media content about their brands. The best ones will give you a quick overview of what people are saying about you and how they feel about it. They’ll also allow you to respond quickly by sending an email or tweeting at the source of any complaints, which can be especially helpful when trying to resolve issues directly with customers

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